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Whiting, Todd
NBC Sports: The Major League Baseball Television Rights Decision
Spekman, Robert E.; Whiting, Todd
M-0691 | Published March 04, 2004 Case
Collection: Darden School of Business
This case examines NBC's decision to bid on Major League Baseball's contract. The issues relate to the cost of the contract and whether it helps NBC meet both its profit targets and strategic goals. T... Read More
