The purpose of this technical note is to introduce a creativity exercise based on photo stimuli to business-school faculty and to discuss how it can be used effectively in the MBA and executive education classrooms. Variants of this exercise are in use at design and innovation firms. It works well for a 90-minute class session. The goal is to get participants to engage in the processes of observation and idea generation by using a set of photographs (taken from a random family album) as the subject of observation, and to gain an understanding of the benefits and drawbacks of this type of observational research.