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Wooten, David
Coke Puts Its Brand between a Rock and a Hard Place: Aligning Activism with Brand Purpose
Whitler, Kimberly A.; Wooten, David; Nolan, Liam
M-1019 | Published September 03, 2021 | 17 pages. Case
Collection: Darden School of Business
This case presents The Coca-Cola Company’s (Coke’s) involvement in the controversial Georgia voting bills. It can be used to explore brand purpose and activation of purpose through activism. Presentin... Read More
