Author Profile
Wright, Ryan
WillowTree: Product Driven with a Project Mindset (B)
S-0446 | Published January 18, 2024 | 9 pages. Case
Collection: Darden School of Business
This case, a follow-up to "WillowTree: Project Driven with a Product Mindset (A)" (UVA-S-0338), examines WillowTree, a digital products company that is navigating the implications of employees returni... Read More
WillowTree: Project Driven with a Product Mindset (A)
S-0338 | Published October 02, 2020 | 13 pages. Case
Collection: Darden School of Business
WillowTree began as a small digital products company in 2007. By 2020, it had more than 500 full-time team members operating out of offices in four locations, and it had launched hundreds of digital p... Read More
CarMax: Driving What's Possible
S-0317 | Published August 26, 2019 | 14 pages. Case
Collection: Darden School of Business
CarMax, based in Richmond, Virginia, is the largest retailer of used cars in the United States. Over the past several years leading up to 2019, CarMax has undergone a major digital transformation, int... Read More
The Phoenix Project: Remediation of a Cybersecurity Crisis at the University of Virginia
ENT-0218 | Published September 27, 2017 | 10 pages. Case
Collection: Darden School of Business
This case was designed to facilitate discussion of how a cyberattack was remediated by a major public university. Students are challenged to think through how to best manage the remediation project, i... Read More