Author Profile
Johnson, Marc
Hiring at Huckle Buckle Beanstalk: Not All Fun and Games
Fairchild, Gregory B.; Johnson, Marc
ENT-0192 | Published May 04, 2012 | 6 pages. Case
Collection: Darden School of Business
David Brown is the owner of Huckle Buckle Beanstalk, a small high-end toy store in Staunton, Virginia. Brown has recently fired his store manager, Jeff Gibson, for theft—a decision that affected the r... Read More
Selling a New Old Idea: Virginia Business Ventures
Fairchild, Gregory B.; Johnson, Marc
ENT-0193 | Published May 04, 2012 | 9 pages. Case
Collection: Darden School of Business
Elizabeth Franks, CEO of Virginia Business Ventures Inc. (VBV), has a week until her July 2010 board meeting. VBV just completed a six-month marketing and advertising campaign for a new product line a... Read More
Coalfields Coffee: Where to Go?
Fairchild, Gregory B.; Johnson, Marc
ENT-0184 | Published February 08, 2012 | 23 pages. Case
Collection: Darden School of Business
Gary and Renee Harris are a husband-and-wife team of entrepreneurs who are planning on opening a coffee shop in southwest Virginia. Gary has worked in food service and Renee has been a business manage... Read More
The Bottom Line at CC's Gourmet Kitchen
Fairchild, Gregory B.; Johnson, Marc
ENT-0185 | Published February 08, 2012 | 5 pages. Case
Collection: Darden School of Business
Using computer spreadsheets to track the finances for his restaurant—CC's Gourmet Kitchen—was one of Carl Coleman's least favorite things to do. This had been especially true at the end of each month ... Read More