Author Profile
Goldberg, Rebecca
TV Advertising Pricing at Regional Broadcast Network (A)
Goldberg, Rebecca; Popescu, Dana
QA-0966 | Published January 04, 2024 | 9 pages. Case
Collection: Darden School of Business
Eric Hughes, advertising sales manager at Regional Broadcast Network (RBN), needs to avoid a takeover by increasing revenue from ad sales. Currently, ad plans are created for advertisers by combining ... Read More
TV Advertising Pricing at Regional Broadcast Network (B)
Goldberg, Rebecca; Popescu, Dana
QA-0967 | Published January 04, 2024 | 3 pages. Case
Collection: Darden School of Business
Eric Hughes, advertising sales manager at Regional Broadcast Network (RBN), needs to avoid a takeover by increasing revenue from ad sales. Currently, ad plans are created for advertisers by combining ... Read More
How Operations Impacts Financial Performance
Chao, Raul O.; Goldberg, Rebecca
OM-1779 | Published October 24, 2022 | 3 pages. Technical Note
Collection: Darden School of Business
This note explains the building blocks of common financial performance metrics and show how operations affect those metrics. Return on assets (ROA) and return on equity (ROE) are two key measures of t... Read More
CEMEX in Egypt: Global Best Practices, or Country-Specific Acumen?
Chen, Ming-Jer; Goldberg, Rebecca; Llontop, José; Llontop, Kathleen
S-0397 | Published October 03, 2022 | 19 pages. Case
Collection: Darden School of Business
Rising executive Samantha Park is enrolled in an executive development program meant to prepare her for a new overseas leadership role. In a class on "global best practices," Park listens attentively ... Read More
Nintendo and the Future of Video Gaming
Goldberg, Rebecca; Harris, Jared D.; Harrison, Katharine; Lenox, Michael; Reiss, Mathew
S-0341 | Published September 23, 2022 | 28 pages. Case
Collection: Darden School of Business
This case presents the evolution of Nintendo’s gaming technology and discusses the history of the video gaming sector over eight generations of releases. It illustrates how industry dynamics shift ove... Read More
Product–Market Alignment
Chao, Raul O.; Goldberg, Rebecca; Katz, Arnon; Kelly, A. Morgan; Markou, Panos
OM-1706 | Published April 19, 2022 | 12 pages. Technical Note
Collection: Darden School of Business
The ability to achieve product–market alignment (PMA) differentiates businesses that will thrive from those that will fail. Yet many find it difficult to create—and sustain—products that continuously ... Read More
Product Development at StubHub: Don't Stop Believin'
Chao, Raul O.; Goldberg, Rebecca; Markou, Panos
OM-1705 | Published April 18, 2022 | 12 pages. Case
Collection: Darden School of Business
Arnie Katz, chief product and technology officer at StubHub (SH), was helping to lead a contest intended to result in innovative and valuable new ideas. Product managers presented more than 100 new bu... Read More
New Planet Music (A)
Goldberg, Rebecca; Thomas-Hunt, Melissa C.
OB-1089 | Published May 04, 2021 | 2 pages. Case
Collection: Darden School of Business
This case contains two briefs, one for each person in a two-party negotiation. They are relatively short in length and can be read in class just prior to a mock negotiation. This learning activity is ... Read More
New Planet Music(B)
Goldberg, Rebecca; Thomas-Hunt, Melissa C.
OB-1090 | Published May 04, 2021 | 2 pages. Case
Collection: Darden School of Business
This case contains two briefs, one for each person in a two-party negotiation. They are relatively short in length and can be read in class just prior to a mock negotiation. This learning activit Read More
Anna White: Lean Thinking at Acme Funding
Goldberg, Rebecca; Weiss, Elliott N.
OM-1720 | Published March 11, 2021 | 4 pages. Case
Collection: Darden School of Business
Anna White, process engineer at Acme Funding (Acme), a mortgage-loan-processing company, is considering a redesign of the loan-closing process. She is evaluating a centralization/decentralization sys... Read More
Apple Inc.: The Future of the Mac
Brooks, Carson; Goldberg, Rebecca; harrisj@darden.virginia.edu; LenoxM@darden.virginia.edu
S-0340 | Published October 08, 2020 | 15 pages. Case
Collection: Darden School of Business
This case uses Apple Inc. (Apple) and its Mac line of personal computers (PCs) to allow for an analysis of competitive positioning and the building of sustainable competitive advantage. In spring 2020... Read More
Coworking in Scott's Addition: Capacity and Pricing Strategy (A)
Goldberg, Rebecca; Popescu, Dana; Yildiz, Ozlem
OM-1694 | Published September 28, 2020 | 10 pages. Case
Collection: Darden School of Business
These cases follow Emilia Nguyen—newly-appointed CEO of her family’s third-generation real estate business in the historic district of Scott’s Addition in Richmond, Virginia—as she prepares her propos... Read More
Coworking in Scott's Addition: Capacity and Pricing Strategy (B)
Goldberg, Rebecca; Popescu, Dana; Yildiz, Ozlem
OM-1695 | Published September 28, 2020 | 5 pages. Case
Collection: Darden School of Business
These cases follow Emilia Nguyen—newly-appointed CEO of her family’s third-generation real estate business in the historic district of Scott’s Addition in Richmond, Virginia—as she prepares her propos... Read More
Carlos Zuleta and Lean
Goldberg, Rebecca; Weiss, Elliott N.
OM-1690 | Published July 23, 2020 | 11 pages. Case
Collection: Darden School of Business
This case tells the story of Carlos Zuleta's philosophies toward Lean transformations in the country of Colombia. First, he describes the transformation at Porvenir, a Colombian private pension fund a... Read More
Philly Cleans (B)
Goldberg, Rebecca; Thomas-Hunt, Melissa C.
F-1940 | Published July 08, 2020 | 3 pages. Case
Collection: Darden School of Business
This case provides a minimum threshold and a range of value for a contract for janitorial services in an office building. A variety of facts are presented that negotiators can choose to pay more or le... Read More
Philly Cleans (A)
Goldberg, Rebecca; Thomas-Hunt, Melissa C.
F-1939 | Published July 08, 2020 | 4 pages. Case
Collection: Darden School of Business
This case provides a minimum threshold and a range of value for a contract for janitorial services in an office building. A variety of facts are presented that negotiators can choose to pay more or le... Read More
A Place to Call Home (B)
Goldberg, Rebecca; Thomas-Hunt, Melissa C.
F-1936 | Published July 08, 2020 | 3 pages. Case
Collection: Darden School of Business
This case contains two roles, one for each person in a two-party negotiation. They are relatively short in length and can be read in class just prior to negotiating. This learning activity is appropr... Read More
A Place to Call Home (A)
Goldberg, Rebecca; Thomas-Hunt, Melissa C.
F-1935 | Published July 08, 2020 | 2 pages. Case
Collection: Darden School of Business
This case contains two roles, one for each person in a two-party negotiation. They are relatively short in length and can be read in class just prior to negotiating. This learning activity is appropr... Read More
Getting Started (A)
Goldberg, Rebecca; Thomas-Hunt, Melissa C.
OB-1085 | Published July 02, 2020 | 4 pages. Case
Collection: Darden School of Business
This case contains two briefs, one for each person in a two-party negotiation. They are relatively short in length and can be read in class just prior to a mock negotiation. This learning activity is ... Read More
Getting Started (B)
Goldberg, Rebecca; Thomas-Hunt, Melissa C.
OB-1086 | Published July 02, 2020 | 4 pages. Case
Collection: Darden School of Business
This case contains two briefs, one for each person in a two-party negotiation. They are relatively short in length and can be read in class just prior to a mock negotiation. This learning activity is ... Read More
Learning Team Muda Audit
Goldberg, Rebecca; Weiss, Elliott N.
OM-1688 | Published April 14, 2020 | 6 pages. Case
Collection: Darden School of Business
This case describes the meetings and development of a fictitious learning team at the Darden School of Business at the University of Virginia. The purpose is to give students the opportunity to perfor... Read More
Hope for Special Hope? (A)
Goldberg, Rebecca; Matherne, G. Paul
OM-1679 | Published March 17, 2020 | 13 pages. Case
Collection: Darden School of Business
This case set follows Eric and Holly Nelson, founders of Special Hope Network, a nonprofit organization providing holistic therapy services for children with intellectual disabilities and their famili... Read More
Hope for Special Hope? (C)
Goldberg, Rebecca; Matherne, G. Paul
OM-1681 | Published March 17, 2020 | 4 pages. Case
Collection: Darden School of Business
This case set follows Eric and Holly Nelson, founders of Special Hope Network, a nonprofit organization providing holistic therapy services for children with intellectual disabilities and their famili... Read More
Hope for Special Hope? (B)
Goldberg, Rebecca; Matherne, G. Paul
OM-1680 | Published March 17, 2020 | 3 pages. Case
Collection: Darden School of Business
This case set follows Eric and Holly Nelson, founders of Special Hope Network, a nonprofit organization providing holistic therapy services for children with intellectual disabilities and their famili... Read More
High Health Care Premiums in Charlottesville: Who Is to Blame? And What Should Be Done?
Feist, J. Corey; Goldberg, Rebecca; Matherne, G. Paul
E-0439 | Published March 16, 2020 | 13 pages. Case
Collection: Darden School of Business
When Karl Quist, a resident of Charlottesville, Virginia, looks at the rate increases in his unsubsidized, individual-market Affordable Care Act (ACA) health care insurance premiums in November 2017, ... Read More
Standard Work in Developing Leaders: Rebecca Banquette, Coach
Goldberg, Rebecca; Weiss, Elliott N.
OM-1687 | Published February 25, 2020 | 13 pages. Case
Collection: Darden School of Business
Rebecca Banquette, a recently hired executive coach and Lean consultant at a staffing firm in the health care industry, has experienced a change in her Lean management philosophy and approach. Previou... Read More
GidaExpress: Grocery Delivery in Turkey
Goldberg, Rebecca; Stouras, Kostas; Weiss, Elliott N.; Yildiz, Ozlem
OM-1635 | Published December 03, 2019 | 9 pages. Case
Collection: Darden School of Business
This fictional, international case explores online delivery models through the voices of two female protagonists: Melis Aydin, COO, who is from Turkey; and Athena Galini, CEO, who is from Greece. They... Read More
When Competition Isn't Enough: Rural Health in Southwest Virginia (C)
Bermel, Peggy; Fox, Brennan; Goldberg, Rebecca; Matherne, G. Paul; Minogue, Kevin; Oberleitner, Ryan; Punches, Charlie; Rose, Caroline
S-0316 | Published September 06, 2019 | 2 pages. Case
Collection: Darden School of Business
This optional C case follows S-0314 and S-0315, and describes the results of decisions on whether to allow a merger of two health care entities in rural Virginia. This case set explores the differenc... Read More
When Competition Isn't Enough: Rural Health in Southwest Virginia (B)
Bermel, Peggy; Fox, Brennan; Goldberg, Rebecca; Matherne, G. Paul; Minogue, Kevin; Oberleitner, Ryan; Punches, Charlie; Rose, Caroline
S-0315 | Published September 06, 2019 | 6 pages. Case
Collection: Darden School of Business
In this B case, the follow-up to S-0314, Marissa Levine, the Virginia Commissioner of Health, considers reports for and against the merger of two health care entities in rural Virginia, as she decides... Read More
When Competition Isn't Enough: Rural Health in Southwest Virginia (A)
Bermel, Peggy; Fox, Brennan; Goldberg, Rebecca; Matherne, G. Paul; Minogue, Kevin; Oberleitner, Ryan; Punches, Charlie; Rose, Caroline
S-0314 | Published September 06, 2019 | 14 pages. Case
Collection: Darden School of Business
Mark Seidman at the Federal Trade Commission is evaluating a proposed merger between two health care entities and competing market leaders in southwest Virginia. The rural region is characterized by p... Read More
Boots Unlimited: Getting a Foot in the Door (A)
Farris, Paul W.; Goldberg, Rebecca
M-0970 | Published June 20, 2019 | 9 pages. Case
Collection: Darden School of Business
BootsUnlimited.com (BU) is a website offering custom-made footwear. Customers can choose from a wide variety of styles and can also create new styles based on their exact specifications. The company i... Read More
Boots Unlimited: Getting a Foot in the Door (B)
Farris, Paul W.; Goldberg, Rebecca
M-0971 | Published June 20, 2019 | 2 pages. Case
Collection: Darden School of Business
Robert Rosen and his brother, Ryan, took a look at the slow pace at which the budget for their family-owned company, BootsUnlimited.com (BU), was being spent. Many of the keywords they had chosen for ... Read More
Boots Unlimited: Getting a Foot in the Door (C)
Farris, Paul W.; Goldberg, Rebecca
M-0972 | Published June 20, 2019 | 3 pages. Case
Collection: Darden School of Business
Ryan and Robert Rosen, brothers and co-owners of BootsUnlimited.com (BU) are approaching the end of their three-week experiment in testing keywords for their Google AdWords campaign, eliminating poor-... Read More
BKK: Commercializing a New Drug
Goldberg, Rebecca; Matherne, G. Paul
QA-0909 | Published February 25, 2019 | 13 pages. Case
Collection: Darden School of Business
Dr. Brad Worthington, surgeon and anesthesiologist, has created BKK, a nonopioid surgical pain reliever. A combination of three FDA-approved drugs, BKK has beneficial properties beyond those of the in... Read More
Shanti Block and Tackle
Fairchild, Gregory B.; Goldberg, Rebecca
ENT-0217 | Published January 16, 2019 | 4 pages. Case
Collection: Darden School of Business
With a $7,500 loan from a family member, Calvin Gorelick has started an online business selling specialty yoga blocks. His primary concern is whether or not the cycles of "purchase blocks, sell blocks... Read More
The Virginia Museum of Fine Arts: A Growth Orientation (B)
Goldberg, Rebecca; Matherne, G. Paul
OM-1612 | Published December 21, 2018 | 3 pages. Case
Collection: Darden School of Business
This mini-case set describes the challenges facing the new leadership of Richmond's Virginia Museum of Fine Arts (VMFA) to revitalize and save the Museum. Alex Nyerges and Michael Taylor arrived in 2... Read More
The Virginia Museum of Fine Arts: A Growth Orientation (A)
Goldberg, Rebecca; Matherne, G. Paul
OM-1611 | Published December 21, 2018 | 3 pages. Case
Collection: Darden School of Business
This mini-case set describes the challenges facing the new leadership of Richmond's Virginia Museum of Fine Arts (VMFA) to revitalize and save the Museum. Alex Nyerges and Michael Taylor arrived in 2... Read More
GreenThumb’s Lawn and Design (A)
Fairchild, Gregory B.; Goldberg, Rebecca
ENT-0210 | Published December 20, 2018 | 6 pages. Case
Collection: Darden School of Business
Friends Parker and Miles are brainstorming the possibilities of a local start-up—a landscaping venture that leverages their love of the outdoors and their self-taught green thumb skills in planting, m... Read More
GreenThumb’s Lawn and Design (B)
Fairchild, Gregory B.; Goldberg, Rebecca
ENT-0211 | Published December 20, 2018 | 4 pages. Case
Collection: Darden School of Business
Business partners Parker and Miles have just launched their local landscaping company, GreenThumb Lawn and Design (GreenThumb). Their meetings with potential customers have resulted in multiple job of... Read More
Crystal Catering
Fairchild, Gregory B.; Goldberg, Rebecca; Jones, Liz Ivaniw
ENT-0209 | Published December 18, 2018 | 4 pages. Case
Collection: Darden School of Business
When Ben Smith's call-center job is outsourced, he and his wife, Jane, decide to open a catering company to build on Jane's cottage business selling baked goods. They have an opportunity to cater a ho... Read More
Prion Disease Contamination: Should We Disclose? (A)
Goldberg, Rebecca; Nair, Nathan; Powell, Elizabeth A.
BC-0269 | Published December 12, 2018 | 8 pages. Case
Collection: Darden School of Business
In the A case, Rose Matthews, vice president for patient advocacy at University Hospital, must decide how to handle a startling discovery about patient risk. Weeks after a patient dies, lab results re... Read More
Prion Disease Contamination: Should We Disclose? (B)
Goldberg, Rebecca; Nair, Nathan; Powell, Elizabeth A.
BC-0270 | Published December 12, 2018 | 3 pages. Case
Collection: Darden School of Business
In the A case, Rose Matthews, vice president for patient advocacy at University Hospital, must decide how to handle a startling discovery about patient risk. Weeks after a patient dies, lab results re... Read More
Change Management at the University of Virginia Health System's Body Imaging Division
English, Austin; Goldberg, Rebecca; Weiss, Elliott N.
OM-1609 | Published December 12, 2018 | 3 pages. Case
Collection: Darden School of Business
This field-based case explores the University of Virginia's Body Imaging Division (BID) along with the group's new director, Arun Krishnaraj, who is trying to assess and ameliorate the frustrations, c... Read More
Pat Greene: From Jarhead to Egghead
Goldberg, Rebecca; Powell, Elizabeth A.; Zegarelli, James
BC-0271 | Published December 07, 2018 | 7 pages. Case
Collection: Darden School of Business
This case challenges the adage, "You can take a man out of the Marines, but you can't take the Marines out of the man." Newly transitioning as a Marine officer into his first civilian job, Pat Greene ... Read More
Robust Services: People or Processes?
Goldberg, Rebecca; Weiss, Elliott N.
OM-1607 | Published November 13, 2018 | 9 pages. Technical Note
Collection: Darden School of Business
Service systems are inherently subject to variability, whether through customers, service providers, suppliers, or unexpected events. Yet customers demand excellence and consistency regardless of this... Read More
Worlds Collide: Work, Life, and Social Media
Goldberg, Rebecca; Kumar, Sean; Powell, Elizabeth A.
BC-0267 | Published November 09, 2018 | 7 pages. Case
Collection: Darden School of Business
While some cases may focus on using social media to advance the interests of a business or brand, this case is best positioned as a springboard for exploring social media as it may coexist with or be ... Read More
Improving the Body Imaging Division at the University of Virginia Health System
English, Austin; Goldberg, Rebecca; Weiss, Elliott N.
OM-1597 | Published July 03, 2018 | 3 pages. Case
Collection: Darden School of Business
This field-based case explores the University of Virginia's Body Imaging Division (BID) along with the group's new director, Arun Krishnaraj, who is trying to assess and ameliorate the frustrations, c... Read More
Schindler Elevator Corporation
Goldberg, Rebecca; Weiss, Elliott N.
OM-1593 | Published March 26, 2018 | 12 pages. Case
Collection: Darden School of Business
This case provides the opportunity for a comprehensive analysis in a service operations strategy course. It touches on subjects including the customer value proposition, profitability, employee manage... Read More
Conflict Management in Teams: For Military and Government
Behfar, Kristin J.; Gerras, Steve; Goldberg, Rebecca
OB-1208 | Published February 09, 2018 | 6 pages. Technical Note
Collection: Darden School of Business
Despite the hierarchical power structures in the military and government, as they reach more senior levels, leaders routinely operate in peer-to-peer teams. These environments require the ability to n... Read More
Sakara Life
Goldberg, Rebecca; Weiss, Elliott N.
OM-1585 | Published December 05, 2017 | 13 pages. Case
Collection: Darden School of Business
This case examines Sakara Life, a healthy-lifestyle company founded near the end of 2012 with a core business of preparing and delivering beautiful, healthy, premium meals, often (but not exclusively)... Read More
Ian Desmond's Dilemma (A)
Fisher, Robert; Goldberg, Rebecca; Weiss, Elliott N.
OM-1574 | Published September 07, 2017 | 9 pages. Case
Collection: Darden School of Business
This is the first in a series of four cases. Ian Desmond, a baseball player for the Washington Nationals team, was deciding whether or not to accept a new contract. Should he take a seven-year contra... Read More
Ian Desmond's Dilemma (B)
Fisher, Robert; Goldberg, Rebecca; Weiss, Elliott N.
OM-1575 | Published September 07, 2017 | 3 pages. Case
Collection: Darden School of Business
This is the second in a series of four cases. Ian Desmond, a baseball player for the Washington Nationals team, was deciding whether or not to accept a new contract. Should he take a seven-year contr... Read More
Ian Desmond's Dilemma (C)
Fisher, Robert; Goldberg, Rebecca; Weiss, Elliott N.
OM-1576 | Published September 07, 2017 | 2 pages. Case
Collection: Darden School of Business
This is the third in a series of four cases. Ian Desmond, a baseball player for the Washington Nationals team, was deciding whether or not to accept a new contract. Should he take a seven-year contra... Read More
Ian Desmond's Dilemma (D)
Fisher, Robert; Goldberg, Rebecca; Weiss, Elliott N.
OM-1577 | Published September 07, 2017 | 1 pages. Case
Collection: Darden School of Business
This is the fourth in a series of four cases. Ian Desmond, a baseball player for the Washington Nationals team, was deciding whether or not to accept a new contract. Should he take a seven-year contr... Read More
Southwest Airlines: Where’s the Luv?
Goldberg, Rebecca; Nielsen, Dane; Weiss, Elliott N.
OM-1571 | Published May 23, 2017 | 12 pages. Case
Collection: Darden School of Business
This case details the history of Southwest Airlines (LUV) and emphasizes the benefits of a focused strategy. The case demonstrates how a competent service strategy together with operations efficiency ... Read More
Anna Pessah: Lean Thinking at Summit Funding (A)
Goldberg, Rebecca; Weiss, Elliott N.
OM-1569 | Published May 12, 2017 | 16 pages. Case
Collection: Darden School of Business
This case was a runner-up in the Decision Sciences Institute (DSI) 2017 case competition. Anna Pessah, process engineer at Summit Funding (Summit), a mortgage-loan-processing company, is reflecting b... Read More
Evaluating Financial and Operational Performance in the Retail Apparel Industry, 2016
Goldberg, Rebecca; Weiss, Elliott N.
OM-1557 | Published August 30, 2016 | 18 pages. Case
Collection: Darden School of Business
This case is suitable for management students who have already been exposed to the basics of accounting and operations-management decision making. It builds business intuition that integrates concepts... Read More
The Beer Game (SIMULATION)
Goldberg, Rebecca; Raz, Gal; Weiss, Elliott N.
OM-1521 | Published August 11, 2016 | 1 pages. Simulation
Collection: Darden School of Business
The Beer Game is a competitive supply chain simulation that improves on the learning outcomes of the classic Beer Game developed at MIT. Students still assume one of four supply chain positions, but i... Read More
Heinz Ketchup: Pricing the Product Line (SPANISH)
Goldberg, Rebecca; Wilcox, Ronald T.
M-0954 | Published June 14, 2016 | 13 pages. Case
Collection: Darden School of Business
This is a Spanish translation of the June 27, 2011 version of UVA-M-0777. An iconic American brand must determine how to maximize net profit by increasing the sales of its highest-margin items in the... Read More
Operations Business Math—Process Analysis Level One: Problems (SPANISH)
Goldberg, Rebecca; Landel, Robert D.
OM-1594 | Published May 23, 2016 | 1 pages. Technical Note
Collection: Darden School of Business
This is a Spanish translation of the Dec. 19, 2002 version of UVA-OM-1059. This problem set focuses on process-analysis calculations, including throughput, capacity, cycle time, and utilization. See a... Read More
Operations Business Math—Process Analysis Level Two: Problems (SPANISH)
Goldberg, Rebecca; Landel, Robert D.
OM-1595 | Published May 23, 2016 | 1 pages. Technical Note
Collection: Darden School of Business
This is a Spanish translation of the Dec. 19, 2002 version of UVA-OM-1060. This problem set focuses on process-analysis calculations, including throughput, capacity, cycle time, and utilization. See a... Read More
Resilience in Business
Goldberg, Rebecca; Hernandez, Morela; Hess, Megan
OB-1080 | Published August 19, 2015 | 11 pages. Case
Collection: Darden School of Business
What is resilience, and how is a company's resilience measured? Scholars define organizational resilience as the ability to not only survive a hardship, but also to emerge stronger and better prepared... Read More
Conflict Management in Teams
Behfar, Kristin J.; Goldberg, Rebecca
OB-1072 | Published March 04, 2015 | 6 pages. Technical Note
Collection: Darden School of Business
Successful teams have three things in common: (1) they meet their performance goals, (2) their members feel satisfied that they are learning/benefiting from being a part of the team, and (3) the proce... Read More
A Pediatric Emergency Department at Lynchburg General Hospital
Goldberg, Rebecca; Thomson, Chris; Weiss, Elliott N.
OM-1523 | Published January 27, 2015 | 18 pages. Case
Collection: Darden School of Business
The emergency department (ED) at Lynchburg General Hospital (LGH) was operating at well over its capacity, and too many patients were leaving without being seen by a doctor. Chris Thomson, chairman an... Read More
Supply Chain Management at Beautiful Bags
Goldberg, Rebecca; Kraft, Tim; Weiss, Elliott N.
OM-1522 | Published December 08, 2014 | 7 pages. Case
Collection: Darden School of Business
Joe Smith, senior director of merchandise management at Beautiful Bags (BB), was about to place a large order for the upcoming winter season. He had to decide how many pieces he should order of each p... Read More
The Health Haven (A)
Bailey, Luke; Goldberg, Rebecca; Hernandez, Morela
OB-1062 | Published November 18, 2014 | 9 pages. Case
Collection: Darden School of Business
The financial manager at the medical devices start-up Health Haven had to develop a revenue forecast that was aggressive enough to meet required performance targets but realistic enough to be honest a... Read More
The Health Haven (B)
Bailey, Luke; Goldberg, Rebecca; Hernandez, Morela
OB-1063 | Published November 18, 2014 | 2 pages. Case
Collection: Darden School of Business
The financial manager at the medical devices start-up Health Haven had to work fast to break down communication barriers and gain advice from stakeholders. He needed to provide a comprehensive budget ... Read More
CityBook Services, Ltd.
Goldberg, Rebecca; Weiss, Elliott N.
OM-1508 | Published January 03, 2014 Case
Collection: Darden School of Business
One of Israel's most important assets was its relatively highly educated population, which included many native English speakers. The founders of CityBook Services, Ltd., determined that one of the gr... Read More
Ballance Agri-Nutrients in New Zealand: Greg Delaney and Continuous Process Improvement
Goldberg, Rebecca; Landel, Robert D.
OM-1507 | Published December 17, 2013 | 29 pages. Case
Collection: Darden School of Business
In August 2010, Greg Delaney, general manager of distribution and logistics for Ballance Agri-Nutrients (BAN), had participated in a four-week executive development program, the Executive Program (TEP... Read More
Pal's Sudden Service: The Right Recipe
Goldberg, Rebecca; Weiss, Elliott N.
OM-1506 | Published December 09, 2013 | 21 pages. Case
Collection: Darden School of Business
Pal's Sudden Service, a fast-food chain based in the southeastern United States, was nearly 10 times as profitable as its competitors?bigger, even, than the major national and international chains, wh... Read More
Patagonia, Inc.
Goldberg, Rebecca; Wilcox, Ronald T.
M-0857 | Published November 20, 2013 Case
Collection: Darden School of Business
The marketing director of Patagonia, Inc. (Patagonia), had been tasked with considering the financial implications of a new initiative that Patagonia planned to launch within six months: Common Thread... Read More
Redhook Ale Brewery
Goldberg, Rebecca; Harris, Jared D.; Lenox, Michael; Liedtka, Jeanne M.
S-0230 | Published November 15, 2013 | 19 pages. Case
Collection: Darden School of Business
In 1995, Paul Shipman, CEO of Redhook Ale Brewery, and his management team prepared to enter uncharted territory by taking their craft-brewing operation public in the United States. Although there alr... Read More
The Battle for Logan Airport: JetBlue Airways versus American Airlines
Goldberg, Rebecca; Harris, Jared D.; Lenox, Michael
S-0229 | Published October 21, 2013 | 22 pages. Case
Collection: Darden School of Business
JetBlue Airways is only five days away from entering the Boston market by establishing a presence at Logan International Airport. The VP of strategy for JetBlue considers the range of potential compet... Read More
Zappos.com, Inc., and the Warehouse Decision
Goldberg, Rebecca; Lenox, Michael; Weiss, Elliott N.
S-0227 | Published October 21, 2013 | 7 pages. Case
Collection: Darden School of Business
Amazon.com had purchased Zappos in 2009 and was making significant investments in warehouse infrastructure. By early summer 2012, Zappos, a dominant player in the crowded online retail apparel and foo... Read More
DAZZ Manufacturing Company
Goldberg, Rebecca; Schill, Michael J.; Weiss, Elliott N.
OM-1503 | Published August 27, 2013 | 6 pages. Case
Collection: Darden School of Business
While maintaining Lean manufacturing standards, the plant manager for the Clarksburg, Virginia, location of a manufacturer of coated abrasives must evaluate a capital investment of $8 million. The inv... Read More
Lean Thinking: Better Living through Setup Reduction
Goldberg, Rebecca; Leschke, John P.; Weiss, Elliott N.
OM-1501 | Published July 29, 2013 Technical Note
Collection: Darden School of Business
This note reviews the effect setup time, batch size, and throughput time have on each other by providing everyday examples. Read More
Darden Business Publishing Gets Lean (C)
English, Austin; Goldberg, Rebecca; Weiss, Elliott N.
OM-1499 | Published May 20, 2013 | 6 pages. Case
Collection: Darden School of Business
This third part of a three-part case provides an epilogue to the CPI initiative. One year later, the editorial office continues to see positive results. Read More
Darden Business Publishing Gets Lean (B)
English, Austin; Goldberg, Rebecca; Weiss, Elliott N.
OM-1498 | Published May 20, 2013 | 5 pages. Case
Collection: Darden School of Business
A consultant is enlisted to help an educational publisher streamline production using Lean principles. In the B case, the group prioritizes the problems it will address and identifies how success will... Read More
Darden Business Publishing Gets Lean (A)
English, Austin; Goldberg, Rebecca; Weiss, Elliott N.
OM-1497 | Published May 20, 2013 | 12 pages. Case
Collection: Darden School of Business
Darden Business Publishing provides its own field case as a consultant is enlisted to help it streamline production using Lean principles. The case provides an overview of continuous improvement conce... Read More
Transportation and Consolidation at Elevalt Ltd.
Goldberg, Rebecca; Hutchison-Krupat, Jeremy; Keswani, Tarun
OM-1490 | Published February 05, 2013 | 11 pages. Case
Collection: Darden School of Business
Chris Summers knew he had an important set of recommendations to make regarding his company’s strategic operations. Summers had been with Elevalt Ltd. (EVT)—a leading oil field services (OFS) company ... Read More
The Ballance Agri-Nutrients Challenge
Deitemeyer, Philip; Goldberg, Rebecca; Landel, Robert D.
OM-1475 | Published November 13, 2012 | 12 pages. Case
Collection: Darden School of Business
In June 2010, Greg Delaney began a four-week executive development program known as TEP at the Darden Graduate School of Business Administration. Delaney worked at New Zealand's largest fertilizer man... Read More
Elektrikraft: Global Sourcing Initiative (A)
Goldberg, Rebecca; Laseter, Timothy M.
OM-1484 | Published November 12, 2012 | 20 pages. Case
Collection: Darden School of Business
This case pairing is used in multiple Executive Education courses to define Strategic Sourcing, as well as in Darden's Operations Strategy course elective. The chief procurement officer had finished h... Read More
Elektrikraft: Global Sourcing Initiative (B)
Goldberg, Rebecca; Laseter, Timothy M.
OM-1485 | Published November 12, 2012 | 3 pages. Case
Collection: Darden School of Business
The meeting of the electricity meters commodity strategy task force lasted all day, and the team made significant progress. After hours of deliberation, the task force decided that it would employ the... Read More
Stratcomm (A): Jess B.
Goldberg, Rebecca; Thomas-Hunt, Melissa
OB-1044 | Published October 05, 2012 | 4 pages. Case
Collection: Darden School of Business
Jess B. represents a strategic communications firm in the Washington, DC, area. Jess is currently considering his options for responding to a federal Request for Proposal (RFP) and negotiating with Ch... Read More
Stratcomm (B): Morgan G.
Goldberg, Rebecca; Thomas-Hunt, Melissa
OB-1045 | Published October 05, 2012 | 3 pages. Case
Collection: Darden School of Business
Morgan G., a new consultant hire at Change Analytics, a budding strategic planning consultancy in the Washington, DC, area, has been referred by a colleague in the industry to meet with Jess B., CEO o... Read More
Living Lean: Chloe Manages the Family "Business"
Goldberg, Rebecca; Weiss, Elliott N.
OM-1465 | Published February 03, 2012 | 8 pages. Case
Collection: Darden School of Business
This case is part of the "Living Lean" series, which presents accessible, everyday scenarios for a Lean process-improvement journey. In this episode on managing change, a businesswoman and a stay-at-h... Read More
Living Lean: Belinda, Bags, and Batches
Goldberg, Rebecca; Weiss, Elliott N.
OM-1466 | Published February 03, 2012 Case
Collection: Darden School of Business
This case is part of the "Living Lean" series, which presents accessible, everyday scenarios for a Lean process improvement journey. In this episode on batching, a woman rushing to the grocery store o... Read More
Living Lean: Bob's A-maize-ing Popcorn
Goldberg, Rebecca; Weiss, Elliott N.
OM-1467 | Published February 03, 2012 | 6 pages. Case
Collection: Darden School of Business
This case is part of the "Living Lean" series, which presents accessible, everyday scenarios for a Lean process-improvement journey. In this episode on metrics and quality control, two friends confer ... Read More
Living Lean: Jackson and Wyatt Learn to Share
Goldberg, Rebecca; Weiss, Elliott N.
OM-1464 | Published January 30, 2012 | 5 pages. Case
Collection: Darden School of Business
This case is part of the "Living Lean" series, which presents accessible, everyday scenarios for a Lean process-improvement journey. In this episode on process analysis, a working mom helps her two bo... Read More
Living Lean: Peter Goes Shopping
Goldberg, Rebecca; Weiss, Elliott N.; Wilbert, Peter
OM-1462 | Published January 25, 2012 | 7 pages. Case
Collection: Darden School of Business
This case is part of the "Living Lean" series, which presents accessible, everyday scenarios for a Lean process-improvement journey. In this episode on optimal reorder quantities, an unemployed procur... Read More
The Perfect Storm: A Low-Performing Biotech Plant
Goldberg, Rebecca; Landel, Robert D.
OM-1463 | Published January 20, 2012 | 3 pages. Case
Collection: Darden School of Business
For the past 12 months, a major pharmaceutical company had rolled out a comprehensive set of cultural changes and breakthrough lean-process activities that were instigated by the need to cut nearly 25... Read More
Disruption, Transformation, Rebirth: Steel Production Ends in Bethlehem, Pennsylvania
Goldberg, Rebecca; West, June A.
BC-0226 | Published December 27, 2011 | 17 pages. Case
Collection: Darden School of Business
Bethlehem Steel quit making steel in 1995 in its Pennsylvania hometown. By 1998, it had shut down its coke furnaces and sold its last two steel-related businesses at the 1,800-acre Lehigh Valley compl... Read More
Napco in 2009: Relaunching the Five Stars Restaurants Project in the Middle East (B)
Goldberg, Rebecca; Landel, Robert D.
OM-1460 | Published December 13, 2011 | 32 pages. Case
Collection: Darden School of Business
This is the B case in the two-part series. The relaunch plan has been explained to Napco executives. It has been decided to require a six-month period of stability in Riyadh before moving forward with... Read More
Napco in 2009: Relaunching the Five Stars Restaurants Project in the Middle East (A)
Goldberg, Rebecca; Landel, Robert D.
OM-1459 | Published December 08, 2011 | 4 pages. Case
Collection: Darden School of Business
The area general manager for the National Paper Products Company (Napco) in Riyadh, Saudi Arabia and for Napco's Consumer Products Company in Dammam, had organized the Riyadh restaurant sector sales f... Read More
Napco in 2009: Sales Growth in the Middle East
Goldberg, Rebecca; Landel, Robert D.; Winkel, Josh
OM-1458 | Published December 08, 2011 | 13 pages. Case
Collection: Darden School of Business
The background regarding sales for the two-case series "Napco in 2009: Relaunching the Five Stars Restaurants Project" cases A and B, is presented in this case. This case and the two-part series are d... Read More
Zappos Customer Loyalty Team
Carter, Scott; Goldberg, Rebecca; Laseter, Timothy M.
OM-1452 | Published October 13, 2011 | 15 pages. Case
Collection: Darden School of Business
Zappos' senior leadership must decide whether to continue to schedule the call center shifts based on seniority or to consider a new plan that makes use of Uber-style surge pricing to pay workers high... Read More
Apple (Computer) Inc: Whither the Mac?
Goldberg, Rebecca; Harris, Jared D.; Lenox, Michael
S-0202 | Published October 11, 2011 | 15 pages. Case
Collection: Darden School of Business
A product manager at Apple examines the past, present, and future of the PC industry in September 2011 in the wake of Steve Jobs's resignation and HP's announcement that it was exiting the PC industry... Read More
Sony Playstation 4: Aim and Fire
Goldberg, Rebecca; Harris, Jared D.; Lenox, Michael
S-0203 | Published October 11, 2011 | 14 pages. Case
Collection: Darden School of Business
Kazuo Hirai, president and group CEO of the Sony division charged with manufacturing the PlayStation, is faced with a strategic crossroads as he decides which functional elements and target demographi... Read More
Husk Power Systems: Scaling Up a Start-Up
Chao, Raul O.; Goldberg, Rebecca; Sinha, Manoj
OM-1415 | Published October 11, 2011 | 9 pages. Case
Collection: Darden School of Business
Husk Power Systems (HPS) provides technologies that generate and distribute electrical power to rural villages in India. Since 2007, HPS has installed 60 mini power plants that power 25,000 households... Read More
Living Lean: David and the Case of the Hoarded House
Dube, David; Goldberg, Rebecca; Weiss, Elliott N.
OM-1448 | Published September 01, 2011 | 7 pages. Case
Collection: Darden School of Business
This case is part of the "Living Lean" series, which presents accessible, everyday scenarios for a Lean process-improvement journey. In this episode on the 5S method of organizing and sustaining an ef... Read More
Managing Energy: A Team in Crisis
Goldberg, Rebecca; James, Erika Hayes
OB-1023 | Published July 12, 2011 | 10 pages. Case
Collection: Darden School of Business
Volatility can emerge in any working group, particularly in a flat hierarchy with no established leader; add diversity and exhaustion to the mix, and a group is vulnerable to buckling under the pressu... Read More
Living Lean: Tracy Manages His Blood Sugar
Goldberg, Rebecca; Weiss, Elliott N.
OM-1443 | Published May 16, 2011 | 5 pages. Case
Collection: Darden School of Business
This case is part of the "Living Lean" series, which presents accessible, everyday scenarios for a Lean process-improvement journey. In this episode, a professional with diabetes explains his methods ... Read More
Wyeth Pharmaceuticals in 2009: Transformation at the Site Level (B)
Goldberg, Rebecca; Landel, Robert D.
OM-1429 | Published December 13, 2010 | 2 pages. Case
Collection: Darden School of Business
Appropriate for general management courses emphasizing lean operations strategy implementation and large-scale change management across a network of global manufacturing facilities. In the (A) case, O... Read More
Southeastern Mills: The Improvement Journey (B)
Goldberg, Rebecca; Landel, Robert D.
OM-1420 | Published October 09, 2010 | 5 pages. Case
Collection: Darden School of Business
Appropriate for courses in operations design and performance management. A Business Process Improvement team has completed its preliminary evaluation of different system design for launching a Lean-Si... Read More
Southeastern Mills: The Improvement Journey (C)
Goldberg, Rebecca; Landel, Robert D.
OM-1421 | Published September 16, 2010 | 1 pages. Case
Collection: Darden School of Business
Appropriate for courses in operations design and performance management. A Business Process Improvement team has evaluated a different systems design for launching a Lean-Six Sigma improvement journey... Read More
Southeastern Mills: The Improvement Journey (A)
Goldberg, Rebecca; Landel, Robert D.
OM-1419 | Published September 09, 2010 | 27 pages. Case
Collection: Darden School of Business
Appropriate for courses in operations design and performance management. Owners and employees of this company spent considerable effort developing a unique, extremely successful high-performance work ... Read More
Living Lean: Missy's Car Maintenance
Goldberg, Rebecca; Weiss, Elliott N.
OM-1434 | Published May 24, 2010 | 6 pages. Case
Collection: Darden School of Business
This case is part of the "Living Lean" series, which presents accessible, everyday scenarios for a Lean process-improvement journey. In this episode on equipment maintenance, a young professional with... Read More
Wyeth Pharmaceuticals in 2009: Transformation at the Site Level
Goldberg, Rebecca; Landel, Robert D.
OM-1402 | Published May 11, 2010 | 24 pages. Case
Collection: Darden School of Business
Appropriate for general management courses emphasizing lean operations strategy implementation and large-scale change management across a network of global manufacturing facilities. In this case, site... Read More
Living Lean: Zeke's Tree
Goldberg, Rebecca; Weiss, Elliott N.
OM-1433 | Published May 09, 2010 | 6 pages. Case
Collection: Darden School of Business
This case is part of the "Living Lean" series, which presents accessible, everyday scenarios for a Lean process-improvement journey. In this episode on decision analysis, a father helps his son weigh ... Read More
Living Lean: Brian's Lunch Dilemma
Goldberg, Rebecca; Weiss, Elliott N.
OM-1435 | Published April 28, 2010 | 4 pages. Case
Collection: Darden School of Business
This case is part of the "Living Lean" series, which presents accessible, everyday scenarios for a Lean process-improvement journey. In this episode on inventory management, a couple looks for ways to... Read More
Abiomed and the AbioCor Clinical Trials (A)
Goldberg, Rebecca; Powell, Elizabeth A.
BC-0204 | Published January 25, 2010 | 18 pages. Case
Collection: Darden School of Business
To protect patient confidentiality, Abiomed, makers of the AbioCor artificial heart, adopt a 30-day "quiet period" surrounding implantations, which is construed by mainstream media as a "news blackout... Read More
Abiomed and the AbioCor Clinical Trials (B)
Goldberg, Rebecca; Powell, Elizabeth A.
BC-0205 | Published January 25, 2010 | 6 pages. Case
Collection: Darden School of Business
In late 2002, a sensational article in the New York Times depicting James Quinn's experience and death following implantation with the AbioCor artificial heart raises questions about Abiomed's handlin... Read More
Southeastern Mills: The Eighth Element?
Goldberg, Rebecca; Landel, Robert D.; Moon, Andrew
OM-1393 | Published December 23, 2009 | 12 pages. Case
Collection: Darden School of Business
Appropriate for courses in operations management and leadership. Owners and employees of this company spent considerable time and effort developing a unique, extremely successful high-performance work... Read More
Wyeth Pharmaceuticals in 2009: Operational Transformation
Goldberg, Rebecca; Landel, Robert D.
OM-1400 | Published December 23, 2009 | 22 pages. Case
Collection: Darden School of Business
Appropriate for general management courses emphasizing operations strategy and senior leadership. Senior leadership in a global manufacturing company must respond to the critical directive to achieve ... Read More
Six Sigma at the University of Virginia Medical Center (B): Discharge Cycle Time, 2003-04
Goldberg, Rebecca; Landel, Robert D.
OM-1378 | Published December 23, 2009 | 19 pages. Case
Collection: Darden School of Business
In this case, students are asked to evaluate the study design and determine the next steps in implementing an enterprise-wide solution to delayed patient discharge time in two units at a medical cente... Read More
Jim Kutsch: Leader with a Cause
Goldberg, Rebecca; James, Erika Hayes
OB-0984 | Published August 13, 2009 | 11 pages. Case
Collection: Darden School of Business
This case explores the development of an authentic leader and the wisdom and drive of an extraordinary man. Undaunted by accidental blindness at age 16, Jim Kutsch has thrived in a career in teaching,... Read More
Heinz Ketchup: Pricing the Product Line
Goldberg, Rebecca; Wilcox, Ronald T.
M-0777 | Published July 06, 2009 | 10 pages. Case
Collection: Darden School of Business
An iconic American brand must determine how to maximize net profit by increasing the sales of its highest-margin items in the face of constant retailer pushback including reduced shelf space and promo... Read More
Managing Change in Operations
Goldberg, Rebecca; Landel, Robert D.
OM-1376 | Published December 22, 2008 | 6 pages. Technical Note
Collection: Darden School of Business
This note's focus is how the robustness of an organization may be due in large part to its ability to build a continuous-improvement cycle solidly into the infrastructure of its culture and operations... Read More
MusicToday, LLC: Managing Inventory for Night Train
Ashton, Jay; Goldberg, Rebecca; Gu, Vincent; Laseter, Timothy M.
OM-1204 | Published October 20, 2005 | 9 pages. Case
Collection: Darden School of Business
Musictoday, a music merchandising company based in Charlottesville, Virginia, began as a much smaller outfit working for the Dave Matthews Band. It grew to manage a significant, complex value proposit... Read More
Operations Business Math: Process Analysis Level One—Problems
Goldberg, Rebecca; Landel, Robert D.
OM-1059 | Published December 19, 2002 | 2 pages. Technical Note
Collection: Darden School of Business
This problem set focuses on process-analysis calculations, including throughput, capacity, cycle time, and utilization. See also UVA-OM-1060 and UVA-OM-1061. Read More
Operations Business Math?Process Analysis Level Two?Problems
OM-1060 | Published December 19, 2002 | 2 pages. Technical Note
Collection: Darden School of Business
This problem set focuses on process-analysis calculations, including throughput, capacity, cycle time, and utilization. See also UVA-OM-1059 and UVA-OM-1061. Read More
Operations Business Math: Process Analysis Level Three—Problems
OM-1061 | Published December 19, 2002 | 2 pages. Technical Note
Collection: Darden School of Business
This problem set focuses on process-analysis calculations, including throughput, capacity, cycle time, and utilization. See also UVA-OM-1059 and UVA-OM-1060. Read More